EP 4: From Scared to Confident: A Journey to Success on LinkedIn | Britta Blanski

• We talk about her journey from Minnesota to Italy.
• Her experience starting and evolving her podcast and her insights on employer branding and effectively utilizing LinkedIn.
• Over the years, her podcast has evolved to focus on workplace culture, personal branding, and employer branding beyond just LinkedIn.
• We talk about the nuances of employer branding and the disconnect between corporate messaging and authentic employee experiences.
• Britta emphasizes the importance of building trust, fostering open communication, and leading by example to create a genuine employer brand that resonates with employees and potential candidates.
• The episode concludes with a discussion on overcoming the fear of sharing on LinkedIn, with Britta encouraging listeners to take small steps, embrace authenticity, and lead with purpose.
• She shares examples of clients who have made progress in their LinkedIn journey and emphasizes the importance of consistency and perseverance in leveraging the platform effectively.

TAKEAWAYS:

--> The show provides valuable insights into personal branding, employer branding, and the power of authenticity in building meaningful connections on LinkedIn. 

--> Britta's journey serves as a testament to the transformative impact of stepping out of one's comfort zone and embracing vulnerability in the digital space.

https://brittajuneandco.com/

https://www.linkedin.com/in/brittablanski/

Introduction to Podcasting: 00:00:00-00:00:29

Britta's Podcast Journey: 00:00:29-00:03:26

Impact of Podcast Invitation: 00:03:26-00:05:11

Britta's Journey from Minnesota to Italy: 00:06:39-00:09:19

Reflection on Past Content: 00:09:19-00:09:51

Starting a Business in Social Media: 00:09:51-00:29:13

Encouraging Employee Engagement on LinkedIn: 00:29:13-00:39:07

Supporting Clients in Content Creation: 00:39:07-00:44:40